Gnocchi Jeans is a family brand. We emphasise boldness and pride ourselves on being different. We were born in 2020, during London's first lockdown, when we realised we couldn't find the right fitting jeans for curvy shapes... So we solved the problem. We aim to create a new space for fashion, and remove the "pretentious" vibes. It really is a family thing over here.
We believe imperfection highlights beauty. So why paint a fake picture of perfection?
Early 2022 we exploded and went viral with our 90% sales. We did a little too well, to the point it's caused us to split the brand to manage demand. GnocchiJeans.com is run by a separate team to GnocchiStore.com. This website sales old and new pieces. This site has no long pre-sale times and focuses on a more sustainable fashion stance.
This site sells archive pieces + MADE TO ORDER.
Old pre-order updates to be found on GnocchiStore.com