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Gnocchi Jeans is a family brand.  We emphasise boldness and pride ourselves on being different.  We were born in London's first lockdown, when we realised we couldn't find the right fitting jeans for curvy shapes... So we solved the problem.  We aim to create a new space for fashion, and remove the "pretentious" vibes.  It really is a family thing over here.


We believe imperfection highlights beauty.  So why paint a fake picture of perfection? 

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